The seemingly simple act of applying lipstick has been elevated to an art form, a spectacle, and a multi-million dollar industry, largely thanks to the power of livestreaming e-commerce and charismatic personalities like Li Jiaqi (李佳琦). His enthusiastic endorsements have propelled countless beauty products into the stratosphere, and among his most popular collaborations is his frequent showcasing of Yves Saint Laurent (YSL) lip glosses, or 唇釉 (chún yóu). This article delves into the phenomenon surrounding Li Jiaqi's YSL lip gloss promotions, analyzing their impact, the engagement metrics of a sample video, and placing them within the broader context of his influence on the beauty market.
A Single Video: A Microcosm of the Phenomenon
Let's examine a specific video, as an example, to understand the engagement Li Jiaqi's YSL lip gloss videos generate. The video "李佳琦 YSL 唇釉," uploaded by 冰棒君棒棒哒 (Bingbang Jun Bangbang Da), boasts the following statistics on Taobao Live:
* Video Plays: 31,638
* Bullet Comments (Danmu): 17
* Likes: 302
* Coins (Tip): 2
* Saves: 67
* Shares: 53
While the numbers might seem modest compared to some of Li Jiaqi's flagship livestreams, this video represents a smaller, more niche piece of content within the broader ecosystem of his online presence. The low number of bullet comments, compared to the views, suggests a viewing audience that may be passively consuming the content rather than actively engaging in real-time discussion. The relatively high number of saves, however, indicates a significant level of interest and intention to revisit the video or the product later. The low number of coins tipped highlights the less interactive nature of this particular video compared to a live broadcast. It's important to note that this is just one data point, and the engagement metrics vary greatly depending on factors like the specific product featured, the timing of the upload, and the overall marketing strategy.
Li Jiaqi's Influence: The "OMG" Factor
Li Jiaqi's success is not merely about showcasing products; it's about the experience he creates. His enthusiastic commentary, often punctuated with his signature exclamation "Oh my god!" (哇哦!), creates a sense of excitement and immediacy that resonates with his viewers. This "OMG" factor is crucial in driving sales. He doesn't just demonstrate the product; he embodies the aspirational lifestyle associated with it. He bridges the gap between product and consumer desire, transforming a simple purchase into a shared experience. This is particularly effective for luxury brands like YSL, which often rely on aspirational marketing.
The Variety of YSL Lip Glosses Featured:
Li Jiaqi's videos showcase a wide range of YSL lip glosses, each with its own unique characteristics and appeal. This variety caters to diverse preferences and ensures a broad reach within his audience. Some of the frequently featured products include:
* YSL Black Opium: Known for its bold, intense pigments and long-lasting wear.
* YSL Vinyl Cream Lip Stain: Celebrated for its glossy finish and comfortable texture.
* YSL Tatouage Couture Matte Stain: Popular for its matte finish and vibrant color payoff.
* YSL The Slim Sheer Matte Lipstick: A more recent addition, praised for its unique shape and buildable coverage.
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